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Case Study

Inside Cafe Con Leche’s Social Growth Engine: 2,000 Followers, Zero Ad Spend

December 04, 20252 min read

restaurant owner case study

Saul Cifuentes of Cafe Con Leche


At a Glance

Client: Cafe Con Leche

Plan: VIP Plan A – Organic Growth

Focus: Local audience growth, social-to-site conversion, automation

Timeline: 15 months

Ad Spend: $0


Challenge

Cafe Con Leche had strong in-store traffic across five locations but almost no online presence.

With under 50 Instagram followers, they were invisible to new customers, and their websites weren’t converting. They needed a way to build brand awareness without sinking time or money into ads or agencies.


Solution (VIP Plan A – Organic Growth)

We built a brand visibility engine using AI-assisted social outreach and hyper-local content tailored to their audience.

  • AI-powered engagement to reach nearby followers

  • Custom photo & video content production

  • Reels with geotags and trending local audio

  • In-store prompts to grow followers from existing foot traffic

  • Email marketing to convert new visibility into traffic on each store’s website

All growth was achieved with $0 in paid advertising, proving that smart systems can outperform boosted posts.

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Results

1. 2,000+ Instagram followers

Grown via content and AI engagement

2. 26,000+ Reel views

In the first 3 months

3. 90% of views from non-followers

4. 18% increase in website orders across 5 store locations

5. $0 in paid ad spend

How Growth Happened

In the first 90 days, Cafe Con Leche jumped from 50 to nearly 600 followers, and a single Reel passed 7,000 views, all while they were still under 350 followers.

By month 15, they’d grown to 2,000 engaged followers and were seeing consistent viewership from local customers. Most importantly, their five store websites saw an 18% increase in online orders, directly tied to their social content and email campaigns.

No ad spends. No influencers. Just a lean, automated system that continues to build traction.

Want Results Like This Without Buying Ads?

Our VIP Plan A is designed for restaurant owners who want more orders, more visibility, and more control without relying on third-party apps or expensive ad budgets.

Let’s show you how it could work for your brand.

Book your free strategy call below.

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